John Herbert, general secretary of the European Retail Association Edra, shares her assessment: "IPM Essen is without question one of the most innovative and inspiring trade fairs globally. We are delighted that the fair will take place in January. Moreover, we have every confidence that the hygiene concept introduced by Messe Essen will be of the highest standards. After a most difficult year, the feedback I hear from the whole industry is that almost everyone is desperately wanting business to get back to normal as much as possible, and to physically meet each other again despite strict but necessary social distancing."
In terms of exhibitors, around 900 companies have also committed to participating until now. 1 538 exhibitors were registered for the IPM 2020, more than 54 000 visitors were counted. The dates for the next edition of the leading international trade fair for horticulture are 26 to 29 January 2021.What exactly has to be observed when visiting the fair can be read in the current hygiene guide for visitors (available at www.ipm-essen.de as from 30 September). It is based on the currently valid Corona Protection Ordinance of the state of North Rhine-Westphalia.
"Each of our visitors will also receive our new hygiene guide with their ticket. Simply explained, visitors learn how they have to behave in order to be able to participate safely in the IPM Essen," explains trade fair chief executive officer Oliver P. Kuhrt. "At the same time, a large team of scouts is on site as contact persons and makes sure that the rules are observed."
The tickets can only be purchased online. The visitors register and decide directly at the time of purchase on which day they would like to visit the fair. There will be no cash desk to buy a ticket on site of the fair. Admission is contactless. Every day, a quota of tickets for 15 000 visitors are available - a figure which exceeds all the visitor numbers of previous years.
The guidelines that we are all familiar with from everyday life now apply on the exhibition grounds. These include a minimum distance of 1.5 metres to other people and the wearing of a face mask in the exhibition halls. Anyone sitting at seats on the exhibition stand, on outdoor areas and at seats in exhibition restaurants and cafés can remove the mask.