Bauhaus enters into sales partnership with Strauss

The German home improvement store operator Bauhaus and the workwear specialist Strauss are entering into a sales partnership and launching a new and exclusive sales concept in the DIY industry from spring 2025. The workwear will be sold directly by Strauss in pop-up stores in four German Bauhaus stores from March. In a second phase, the pop-up concept will be expanded across Europe in 2025, and a shop-in-shop of more than 700 m² will be opened in a Bauhaus location in Vienna city centre in the second half of the year.

Strauss perfectly complements the Bauhaus range with a strong and trendy workwear brand, according to a press release. The range appeals in particular to Bauhaus customers in the professional segment, but also to DIY enthusiasts.

The brand has “an immense appeal in the workwear sector that is unrivalled in the industry and fits very well into our brand-oriented product range…