According to the GfK survey, the plumbing/heating segment with a share of 16.6 per cent was not only the biggest product category but also had the second-highest growth rate at 7 per cent. The fastest-growing category at 8 per cent was wall coverings/paints/finishes (share of sales: 9.2 per cent). Building materials accounted for the second-highest share of sales (15.6 per cent, up 3 per cent), with the garden segment in third place (11.5 per cent, up 5 per cent).
January to September
Sales up at Italian home improvement stores
According to the GfK survey, the plumbing/heating segment with a share of 16.6 per cent was not only the biggest product category but also had the second-highest growth rate at 7 per cent. The fastest-growing category at 8 per cent was wall coverings/paints/finishes (share of sales: 9.2 per cent). Building materials accounted for the second-highest share of sales (15.6 per cent, up 3 per cent), with the garden segment in third place (11.5 per cent, up 5 per cent).